SEO for App Store is the Application Store Optimization!

As it is known to everyone that SEO i.e. search engine optimization is used to optimize the websites. In the same manner there is a new concept of SEO which is applied for app stores. If it is SEO then it is sure that it is related to increasing the visibility on the app stores. Basically, what we are talking about is ASO i.e. Application Store Optimization. In ASO, the apps are optimized so that they can rank high on any app store. Since, the concept is same as SEO so it is sometimes referred to as an SEO for app stores.

Now, in order to complete the process of app store optimization for Android, it is really important to know about the factors which can affect the ranks and the visibility of the apps. The first one is finding the keywords. Keywords do really play an important role in ASO hence; it becomes significant to search for all the relevant keywords. It is the first stage of optimizing an app in the app store. You should try to find out the category of similar apps in order to select the appropriate category for your app. This is how you can search the best possible keywords for your app. Instead of keywords, you can also use phrases to increase the visibility of an app. The next thing which is also important is the enticing description. You can say that it is almost like a cover page of your CV. So if you have a good description, you will surely make your way to millions of users who use apps on a regular basis.

Name is the identity of any person, product, brand, and even company. So, it is applicable here also. The apps that have a good and original name are more preferred by the customers. But for sure it will take some of your imaginative mind in action in order to give an amazing name to your app. Then, you need to select an appropriate icon. You can yourself recognize the power of good app icon as when you see a good icon it has a deep impression on your mind and also lasts for long time period. Thus, to have a good icon is also very important for an app, so that it can create a good and everlasting impact on the users. The above mentioned elements has a create impact on the ranking of an app and also on its visibility.